Product Lead · Design & Strategy
Ali Riehle
Research, strategy and design in one set of hands. I turn customer insight into AI-native products, and I cut scope until they ship.
See work
Product Lead · Design & Strategy
Research, strategy and design in one set of hands. I turn customer insight into AI-native products, and I cut scope until they ship.
See work
Ali Riehle is a Lead Product Manager at Miro.
Before that, Ali served as a Product Lead & Designer at Reforge, where she designed AI-powered tools that help product teams collect, understand, and act on customer insights — working across Reforge Insights and Reforge Research to help teams run studies, analyze feedback, and make clearer product decisions.
Previously at LUMA Institute, Ali helped thousands of people bring Human-Centered Design into their day-to-day work through learning experiences, just-in-time tools, and on-the-job support. She helped build lumaworkplace.com from the ground up — contributing to wireframes, prototyping, content development, and user research in close partnership with developers. The platform was later acquired by MURAL.
Throughout her career, Ali has designed physical products, digital interfaces, and research-driven experiences — including furniture, online classes, and medical devices that have moved through the FDA approval process and into clinical trials. She holds a U.S. design patent and has consistently earned strong user feedback and high NPS.
Ali holds a BFA in Industrial Design and Sustainable Design from the University of Wisconsin–Stout. She is passionate about social impact, inclusive collaboration, and community building, and often facilitates sessions that bring diverse groups together to solve complex problems.
After several nomadic years (2018–2022), Ali now lives near the Chain of Lakes in Minneapolis. Outside of work, she enjoys exploring cities, hiking, writing, and cooking.
“Ali raises the bar for everyone around her.” … “She talks to users, she mocks things up herself to make an idea tangible, she thinks about how to close the loop so nobody is left wondering ‘did that land?’, and she knows exactly when to shrink the scope so we ship, learn, and go again.”
“She has this unique ability to bring entire teams into the design process through working in a visible way, by facilitating engaging workshops…” … “I learned so much watching her plan, conduct, and synthesize many forms of user research…”
“Ali doesn’t assume or let her bias get in the way of forward progress and truth; she seeks to understand, tests hypotheses to influence data-driven decisions, and cultivates an experimental, investigatory mindset.” … “She brings a level of problem solving, logic, intuition, gumption, and passion to her work that I greatly admire and continuously try to emulate.”
“Ali makes everyone and everything she touches better.” … “Ali has the ability to single-handedly research and frame a problem, rapidly sketch out possible solutions, create a prototype for testing, and run the usability testing.”
“Ali’s creative problem solving abilities are excellent and she is a constant advocate for user-centered design.” … “She is a person of high character and integrity.”
Driving product strategy and execution at one of the world's leading visual collaboration platforms.
Product and design lead across AI-powered Insights and Research products. Led product vision, workflows, and UX for AI interviewer, AI surveys, chat, and analytics. Shaped how teams run studies, analyze feedback, and make clearer product decisions.
Led 0–1 and 1–n product work across Reforge Artifacts, Creator Profiles, Homepage design, SaaS launch, and AI Learning Goals.
Designed core learning experiences and platform capabilities. Contributed to growth experiments, content discovery, and events.
Co-built lumaworkplace.com from the ground up — designed interfaces and learning experiences, ran research and usability studies. Helped thousands of practitioners bring Human-Centered Design into daily work. Platform later acquired by MURAL.
Led design and research for complex medical devices — injectors, inhalation, ocular, and wearable systems — including device interface design and human factors engineering. Work moved through FDA approval into clinical trials.
Supported medical and defense design programs; led trend research. Internship extended four months based on performance.
Books that are shaping how I work and think about the world.
Recently picked up at a shop in Bratislava, Slovakia. Inspiring takes on the different ways things can end.
Lessons on meaning from a concentration camp survivor.
So beautiful, philosophical and playful.
Listen to the audiobook, trust me.
Written with urgency and vulnerability. Essential reading for anyone in tech.
An optimistic take on our future.
Imaginative, wildly creative short stories about technology.
Alain de Botton’s writing is pure delight. The first book my partner gave me.