Ali Riehle

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Product Builder

Ali Riehle

Crafting delightful experiences at the intersection of research, strategy, and AI.

See work
Build surveys in seconds
Reforge Research

Build surveys in seconds

Drag-and-drop editor supports NPS, CSAT, scale, choice, ranking, and text with AI follow-ups. AI builder creates surveys from brief prompts, and analysis is generated as people respond.

Run interviews in your sleep
Reforge Research

Run interviews in your sleep

The AI builder designs interview plans based on different goal types. A live voice AI agent, powered by LiveKit, records audio and generates transcripts.

Test prototypes at scale
Reforge Research

Test prototypes at scale

Using the AI Interviewer, we enabled prototype testing of Reforge Build prototypes, with v0, Lovable, and Figma Make coming soon.

Clear & concise feedback themes
Reforge Insights

Clear & concise feedback themes

Customers found it hard to grasp themes quickly. Updating to concise titles, descriptions, and trend labels made themes easier to understand and act upon.

Ask anything about your data & users
Reforge Insights

Ask anything about your data & users

Using workflows, we recommended analyses for chats and allowed teams to request feedback from external cohorts, as well as feedback addressed through development work.

Bring insights into your docs
Reforge Insights

Bring insights into your docs

Build and manage standard templates for key product documents, with the option to chat with user feedback and include it in the documents.

Ali Riehle is a Lead Product Manager at Miro.

Before that, Ali served as a Product Lead & Designer at Reforge, where she designed AI-powered tools that help product teams collect, understand, and act on customer insights — working across Reforge Insights and Reforge Research to help teams run studies, analyze feedback, and make clearer product decisions.

Previously at LUMA Institute, Ali helped thousands of people bring Human-Centered Design into their day-to-day work through learning experiences, just-in-time tools, and on-the-job support. She helped build lumaworkplace.com from the ground up — contributing to wireframes, prototyping, content development, and user research in close partnership with developers. The platform was later acquired by MURAL.

Throughout her career, Ali has designed physical products, digital interfaces, and research-driven experiences — including furniture, online classes, and medical devices that have moved through the FDA approval process and into clinical trials. She holds a U.S. design patent and has consistently earned strong user feedback and high NPS.

Ali holds a BFA in Industrial Design and Sustainable Design from the University of Wisconsin–Stout. She is passionate about social impact, inclusive collaboration, and community building, and often facilitates sessions that bring diverse groups together to solve complex problems.

After several nomadic years (2018–2022), Ali now lives near the Chain of Lakes in Minneapolis. Outside of work, she enjoys exploring cities, hiking, writing, and cooking.

Miro Apr 2026 – Present

Lead Product Manager

Driving product strategy and execution at one of the world's leading visual collaboration platforms.

Reforge Mar 2020 – Apr 2026

Product Lead, Reforge Insights & Research

Jan 2026 – Apr 2026

Design lead across AI-powered Insights and Research products. Shaped product vision, workflows, and UX for AI interviewer, AI surveys, chat, and analytics.

Lead Product Designer, Reforge Insights & Research

Jan 2025 – Jan 2026

Led design across Reforge Insights and Research. Shaped how teams run studies, analyze feedback, and make clearer product decisions.

Lead Product Designer

Jan 2023 – Jan 2025

Led 0–1 and 1–n product work across Reforge Artifacts, Creator Profiles, Homepage design, SaaS launch, and AI Learning Goals.

Senior Product Designer

Mar 2020 – Jan 2023

Designed core learning experiences and platform capabilities. Contributed to growth experiments, content discovery, and events.

LUMA Institute Apr 2014 – Aug 2019

UX Designer & Researcher

Co-built lumaworkplace.com from the ground up — designed interfaces and learning experiences, ran research and usability studies. Helped thousands of practitioners bring Human-Centered Design into daily work. Platform later acquired by MURAL.

Phillips-Medisize May 2011 – Apr 2014

Industrial Designer & Design Researcher

Jan 2012 – Apr 2014

Led design and research for complex medical devices — injectors, inhalation, ocular, and wearable systems — including device interface design and human factors engineering. Work moved through FDA approval into clinical trials. Awarded U.S. Design Patent D675,258.

Industrial Design Intern

May 2011 – Jan 2012

Supported medical and defense design programs; led trend research. Internship extended four months based on performance.

University of Wisconsin–Stout 2007 – 2011

BFA, Industrial Design • Minor: Sustainable Design & Development

Activities University Honors Program; Stoutonia writer; IDSA member
Study Abroad India (2009); Global Sustainability: Scandinavia (2010)
Fiskars — Student Design Team Lead (2011)
Rockler — Freelance Designer (2010) • U.S. Patent D675258
Trek Bikes — Freelance Designer (2009–2010)

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